As I’ve been meaning to start my blog for a while now, I thought that documenting my process and ideas throughout this project might motivate me as the prize means an awful lot to me.
The Brief –
Your brief is to choose one of these five brands that hasn’t moved into 2018 and give them a radical rebrand. This is more than just changing a logo or updating a website but making them culturally relevant in a 2018 marketplace. Create a rebrand campaign, website and social media concepts and how a retail activation would look like.
You will have to include trend research in order to inform the design decisions design and brand direction.
( x’s mark my main choices)
I’m thinking that it will. be best to give an overhaul to a brand that really needs it. Although Initially I felt that FCUK would be interesting to re brand I started to wonder more if it’s had it’s day, not that french connection could do with a re brand but i’m unsure as to weather it would be an interesting project.
what I need to include
- -Relative to brand.
- Top sportswear brands?
- Adidas, Nike, Vans, Converse, Reebok
- Relevant music
- EDM, Grime, RnB, Hip Hop
Brand World; Brand Meaning, brand promise, brand values, target audience.
// look up current values etc
>Logo & New brand colour-scheme.
>Social media launch campaign: 1 animated video and 2
>Concept images of retail activation.
>Chosen Influencers to help launch brand. [Must be UK relavent]
— Music — Culture — Street atrt —
After doing a little research on addidas, I thought about their brave collaborations with hip hop artsits that skyrocketed their stock price.
That got me thinking about the UK hip hop Scene, I remeber seeing this levi’s ad’s with skepta.
This feels like just a taste of the many ways UK hip hop artists can colaborate with up and coming brands to benefit both parties.
Great, I feel like I’m onto somthing.