After looking back at the Skepta x Levis campaign and what It actually meant I began to see how a campaign on this scale would work, and how it would look.
Skepta’s focus is on bringing music as an accessable platform to the youth. This makes it feel more like the artist is at the heart of the campaign, wich is good for levi’s and better for skepta.
So with my campaign I want to build a brand that is centered around the UK Hip hop and grime scene, so it lives and breethes the culture. I may have a passion for UK music but I don’t think I understand the scene well enough yet, so where do I start with my research?
- Current Brands and how they associate with culture
- What brands are associated with the UK music scene?
- How has American Hip Hop Culture affected the UK? (Like Skepta collaborating with flatbrush zombies & Stormzy finding his fame in the USA, Big shaq etc)
- UK Hip hop Cities, London, Manchester, Brighton, Cardiff, Nottingham, Bristol etc
The grime artist and the iconic denim brand are working together to inspire the music creators of tomorrow