Where Is everyone going wrong?
After having a little think about how I could make my brand stand out, I started to wonder, what is everyone else in the in the industry doing wrong?
From my research it sounds like sweat shops and contrivercial campaigns have caused the most harm to leading brands.
but let’s put the entertainmeint aside and see whats lacking in the market that an up and coming brand like mine can take advantage of.
Even though people are buying into these massive brands, with the rise of Hype Beasts and celebrities. It’s surprising to see how little people care about ethics unless they’re doing something wrong.
I think I should wiseley choose who and what my brand is about and associate with.