Charlie Sloth, Radio 1 Presenter
Quotes from article:
Charlie Sloth interview: The Plug
I now have a pretty solid idea of what I want to bass my brand around. I think my passion for UK music can really drive me in this project, so I set about looking for the artist’s I’d like to see promoting an up and coming brand.
After a quick google, I came across a list of popular UK Hip-hop artist’s that helped build my list.
With my final choice, I would like to make sure the artists are as spread across the country as possible as I feel it would add more appeal and flavor than keeping it strictly or mostly to London / south.
Plus I’m a northerner, don’t want my side left out.
I also want to put an emphasis on the underground aspect and cover a wider range of genres branching from UK hip-hop. such as:
- Trip Hop
- Road rap
- UK Drilla
- Drum n Bass
There needs to be some sort of consistency in my choices I think the brand I’m wanting to choose is DONNAY as I feel the name fits best with the scene. It can be abbreviated to DON – Wich is a common term across UK culture.
Here’s the list of artist’s I’ve made: