While talking to a friend about the A$AP Mob style visuals and what I intend to do with the brand he mentioned Cole Bennett, a US-based Director who’s created loads of music videos for up and coming hip-hop artists from Ski Mask The Slup God to Lil Xan and many more.
The making of video actually gives a good insight into Cole Bennetts process of planning, filming and editing his video’s. What’s amazing it there was no budget or much of a plan for this video. It was shot in New York. Most of the processes he used were for the first time also, he overlayed vaporwave stock footage to give the glitch effect using masking to perfect it.
He used Pixel Sorting to create the pull-down effect. and a magnifying effect to give him giant ayes in some scenes.