Out of nowhere, I thought about Nike’s recent advert, celebrating the life of a Londoner. The budget was probably massive, and it Includes loads of Londons top artists and sportsmen/sportswomen.  

The visuals on this ad are top notch, using zoom effect’s and transitions like the A$AP Rocky style effect’s I spoke about in a previous blog post, some really cool X ray and post-production effects too.

With music from artists such as Skepta and Ocean Wisdom, the whole thing has a really fast-paced and upbeat tone. 

 This is a great example of how I can advertise Donnay, except I’ll be looking all over the country for artists and maybe even sports personalities to collaborate with. 

 

 

Nike advert, ‘Nothing Beats A Londoner’: Michael Dapaah, Harry Kane and Skepta in new ad highlighting London’s diversity

Staff Reporter

Nike had released a major new advertisement celebrating London’s diversity, featuring an array of stars including Skepta, Harry Kane, Michael Dapaah and host of other figures from the worlds of sport and music.

Called ‘Nothing beats a Londoner’, the three-minute short film is full of cameos as it shows young sportsmen and women describing the hurdles they face to play the sport they love in the capital city.

The piece opens with grime pioneer Skepta in a cocorner shopalking on the phone as the instrumental to his 2015 hit ‘Shutdown’ plays in the background.

A moment of comedy sees Michael Dapaah, the actor behind Big Shaq of ‘Mans Not Hot’ fame, boast of being best mates with Arsenal’s Alex Iwobi, who then rejects him, with artists J Hus, AJ Tracey and Dave looking on in disapproval.

Mo Farah, Eden Hazard and Dina Asher-Smith also appear in the video, as well as 258 young Londoners taking part in boxing, rowing, swimming, and a host of other sports.

Many on social media were quick to voice their approval:

THIS. IS. AWESOME. The new Nike ad featuring Harry Kane, Iwobi, Hazard, Steph Houghton, Rio & Wrighty. Another level 👏🏽👏🏽 Nothing Beats a Londoner #LDNR #London pic.twitter.com/PuEPjWQwWz

— Jules Breach (@julesbreach) February 9, 2018

Very epic from Nike celebrating our hometown! Love the energy, the cameos and Iwobi’s comic timing LOOOL! Nothing Beats A Londoner #LDNR pic.twitter.com/nWE88lwJ2x

— Pai Mei Ray 🇩🇲🇬🇩 (@studiopixie) February 9, 2018

Some took the scenes of crowded, council-run sports facilities as a veiled criticism of former London mayor Boris Johnson’s running of London:

This new Nike advert is amazing with the cameos. And also lowkey roasts the hell out of Boris Johnson’s terrible stint as Mayor. Beautiful. https://t.co/fGpmixHx15

— Carl Anka (@Ankaman616) February 9, 2018

Nike will launch a campaign during February half-term week across 270 sports venues in the city in which Nike-sponsored athletes will meet communities and play sport with young people.