Surprisingly the free to play model for most games is based on the influx of free apps on the ios and android marketplace. This pushed developers to find ways of making money in their apps that went further than advertising.

Some apps even allow people to pay for the removal of adds or even a full version of the app with more features.

What’s most Interesting is how this way of marketing has slowly transitioned from the simple, addictive mobile game market to AAA titles.