The long-awaited Alpha Design Blog

Project 3 – animation and packaging

I'm going to be posting a more frequent blog from now on to track my work more efficiently.   So, the plan is to create storyboards, and possibly an animation for brand opus and bulletproof.   The first part is the storyboard, I'm planning to use around 4...

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Project 3 – Brand Audience

Defining My audience:   As I've already cracked my brand story I think it's about time to start defining who the audience for my brand is. To do that I've listed a few questions I need to answer to make sure I'm on track.   Step 1: Identify the needs and problems of...

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Project 3 – Superstition

Superstition is a pejorative term for any belief or practice that is considered irrational[1] or supernatural: for example, if it arises from ignorance, a misunderstanding of science or causality, a positive belief in fate or magic, or fear of that which is unknown....

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Project 3 – Learning about Portland

I've began researching the small isle of portland just south of waymoth.   Here I'm going to gather what I've found.   Portland is not really an island but is reached over a narrow causeway from Chesil Beach. It is a huge block of limestone, measuring 4.5 miles by...

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Project 1 – pt 16 – Moving forward

Moving past the board Game. I've devided that the board game isn't working. Why? The idea is too complex. The more the game is developed the more it moves away from the aim of the brief. I can not design in a way that reflects my practice as a designer. The process of...

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Project 1 – Planning

Now the briefs have been released I can start thinking about what projects I want to be doing for the first term. Some projects will span over to the second term so I need to choose soon in order to manage my time sufficiently.   I can choose between Staff...

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Dissertation – In app purchses

Surprisingly the free to play model for most games is based on the influx of free apps on the ios and android marketplace. This pushed developers to find ways of making money in their apps that went further than advertising. Some apps even allow people to...

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Motion Graphics Inspiration

To get me in to mood for creating a motion graphics piece this year I'm compiling all my favourite motion graphics work and designers to give myself a good starting point   I've already been building a collection on...

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Dissertation – In Game Gambling

With the influx of in-game currency and cosmetic items in games there came new ways to acquire these in-game items. One of the most popular forms of 'gambling' in video games is the distribution of 'boxes' or 'crates' in a game. The player is often awarded one of...

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Dissertation – Virtual Economy

To make in-game spending seem less... real a lot of game developers are opting for a virtual currency in their games. this makes it feel to the consumer like they are spending less than they think, and with normally quite confusing exchange rates it can be quite...

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Dissertation – Games as a Service

A lot of AAA Game Studios are pushing for the 'Games as a Service' model. But a lot of people are confused as to what games as a service is and if it's good news for the consumer. With this model, games will be released much less frequently but with purchasable...

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Dissertation – In Game Advertising Research

I'm now gathering research and quotes about in-game advertising to give myself a scope for what to write about. "For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as...

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Self Directed Projects

Self Directed Projects In an effort to get ahead of time for the third year I've decided to make a list of all my ideas for self-directed projects with some inspiration to get me started.   3D Modeling I'd like to do a project that involves 3D modeling and possibly...

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