Project 1 – pt 15 – Primary research

Comedy night at the Agel

I went to a live comedy show at the angel last night. I spoke to the two comedians who performed about their opinion on Censorship in comedy.

 

It was interesting to get two quite different sides. and some interesting things to talk about.

Dissertation – In Game Advertising Research

I’m now gathering research and quotes about in-game advertising to give myself a scope for what to write about.

“For as long as there has been media, there has been advertising. Every time the world is exposed to a new medium, there are marketers wanting to use it as a vehicle to sell products. Since video games launched in the early seventies, the integration of brand ads within the platform became an idea. Marketers adopted strategies to integrate brands into games with minimal levels of disruption for gamers.

Dating back to 1978, video game Adventureland included its first product placement, advertising its follow up game, Pirate Adventure. Growing numbers of brands throughout the early eighties and nineties began implementing product placement in cartoon-style games. In 1992, blatant in-game advertising flourished after famous lollipop brand Chupa Chups featured in Zool: Ninja of the Nth Dimension.

New levels of innovation and sophistication brought in the growing demand for product placement within the fifth and sixth generation of consoles such as PlayStation and Xbox. In the mid-nineties to early noughties, banner ads were typically shown in “static format”. In 1994, FIFA featured brands on billboards in its first instalment of the football video game series.”

“Video games have a surprisingly rich history when it comes to the use of in-game advertising (IGA). The first known use of IGA was in 1991 when a spot for Penguin Biscuits was featured in the platformer “James Pond – RoboCod” and today we find many sports and driving sims such as FIFA, Forza and Gran Turismo featuring plenty of static in-game advertising where established brand names are commonplace around the football pitch and tracksides.”

Studio Blup – Remixing Brands Brief – PT 35 – Trend Forecasting

Studio Blup – Remixing Brands Brief – PT 35 – Trend Forecasting

What’s Trendy?

After researching K- Hole the magazine about their take on trend forecasting, I wanted to delve deeper into the world of trend forecasting and try and understand how it all works in an effort to strengthen my brand and have it adapt to the ever-changing world.

WGSN

“Founded in 1998 in London, WGSN disrupted the market with a pioneering online trend library. We were the first to combine high—end technology with human ingenuity to meet the unique needs of the global creative industry. Insights and inspiration from around the globe could now be accessed at the click of a mouse.”

Studio Blup – Remixing Brands Brief – PT 31 – Premium Street wear

Studio Blup – Remixing Brands Brief – PT 31 – Premium Street wear

James Jebbia, the man who, in 1994, founded and to this day runs the SoHo-based company that has been making clothing and skateboards and a lot of other things that the people who love it absolutely have to have, doesn’t think of Supreme the way most people in fashion might—as a brand that started out in a small store on Lafayette Street and has since inched its way to legendary global status. He thinks of Supreme more as a space. When Jebbia was a teenager in Crawley, West Sussex, in the eighties, working at a Duracell factory, listening to T. Rex and Bowie on breaks and spending his spare cash on trips to London to buy clothes, it was always in a certain elusive kind of store—one that became the model for Supreme.

In this great future, you can’t forget your past…

You’ve heard the story a thousand times by now. In 1980, Shawn Stüssy was a talented surfboard shaper known for the punk rock/new wave-inspired art styles that he’d often put on his boards. To help promote his custom wave rippers, he started making graphic T-shirts emblazoned with his last name, written in a unique hand-lettered style. He spent his summers surfing, while winters were reserved for skiing on Mammoth Mountain.

That’s how he met Certified Public Accountant Frank Sinatra Jr. (no, not that Sinatra family). What Sinatra saw in Stüssy wasn’t instant dollar signs—it was authenticity, talent, and a truly unique character. Thus began a renegade partnership that would forever influence the way people thought about running a successful brand. After 32 years in the game, Stüssy has outlasted numerous trends while birthing an industry of clothing brands that focus on limited runs, basic wardrobe staples, and the self-aware mirroring of high-fashion labels and pop culture tropes. 

 

STÜSSY WAS THE FIRST BRAND THAT MADE ME WANT TO WEAR A HAT WITH AN “S” ON IT, AND IT JUST FELT RIGHT. IT WAS LIKE THE CHERRY ON TOP OF YOUR KIT. – EDDIE CRUZ