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Project 3 – animation and packaging

I’m going to be posting a more frequent blog from now on to track my work more efficiently.


So, the plan is to create storyboards, and possibly an animation for brand opus and bulletproof.


The first part is the storyboard, I’m planning to use around 4 illustrations to show this story, and a poem I made to give it a narrative. The last location will be inside the portland bill lighthouse where the hare meets the famous Portland Bill, and he opens up an umbrella indoors to stop the rain getting in. 


In the first scene, he will meet the quarryman who is chipping away at the stone, once the quarryman notices him he packs his things and goes away. 


Potential locations:

 The Durdle Door.

Lulworth Cove

Lulworth Cove right cliffs and Stair Hole

Portland Floods

I found an interesting video about flooding on the Isle of Portland, as it’s so close to the coast it’s easy to see why it’s so prone to floding,

Project 3 – Brand Audience

Defining My audience:


As I’ve already cracked my brand story I think it’s about time to start defining who the audience for my brand is.

To do that I’ve listed a few questions I need to answer to make sure I’m on track.


Step 1: Identify the needs and problems of your target audience 

may already know, a “Unique Selling Proposition” or USP, is one of the main ways a company can differentiate itself in any industry. To choose a great USP, you need to put yourself in the shoes of a specific customer. Identifying the needs, expectations, and problems of your target audience not only helps you to understand them better, but it also ensures that you’re creating a product or service that’s going to have a real impact on the marketplace.

Think about what problems your target customer suffers from in their day-to-day life, and how your product solves those issues for them.

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