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Defining My audience:


As I’ve already cracked my brand story I think it’s about time to start defining who the audience for my brand is.

To do that I’ve listed a few questions I need to answer to make sure I’m on track.


Step 1: Identify the needs and problems of your target audience 

may already know, a “Unique Selling Proposition” or USP, is one of the main ways a company can differentiate itself in any industry. To choose a great USP, you need to put yourself in the shoes of a specific customer. Identifying the needs, expectations, and problems of your target audience not only helps you to understand them better, but it also ensures that you’re creating a product or service that’s going to have a real impact on the marketplace.

Think about what problems your target customer suffers from in their day-to-day life, and how your product solves those issues for them.

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