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Project 4 – Pt 1 – Mental Health and Procrastination – Research

To start project 4 I decided to do something that’s quite close to me… my love for putting things off, a problem I didn’t think I suffered from until I began to see the consequences…


I plan to crete awareness of procrastination to help people that don’t know they’re doing it… how? 



  • Lack of motivation
  • Low self-confidence
  • Fear of failure
  • Lack of understanding
  • Trouble concentrating
  • Perfectionism
  • Low energy levels
  • Poor organization skills

Project 3 – animation and packaging

I’m going to be posting a more frequent blog from now on to track my work more efficiently.


So, the plan is to create storyboards, and possibly an animation for brand opus and bulletproof.


The first part is the storyboard, I’m planning to use around 4 illustrations to show this story, and a poem I made to give it a narrative. The last location will be inside the portland bill lighthouse where the hare meets the famous Portland Bill, and he opens up an umbrella indoors to stop the rain getting in. 


In the first scene, he will meet the quarryman who is chipping away at the stone, once the quarryman notices him he packs his things and goes away. 


Potential locations:

 The Durdle Door.

Lulworth Cove

Lulworth Cove right cliffs and Stair Hole

Portland Floods

I found an interesting video about flooding on the Isle of Portland, as it’s so close to the coast it’s easy to see why it’s so prone to floding,

Project 3 – Brand Audience

Defining My audience:


As I’ve already cracked my brand story I think it’s about time to start defining who the audience for my brand is.

To do that I’ve listed a few questions I need to answer to make sure I’m on track.


Step 1: Identify the needs and problems of your target audience 

may already know, a “Unique Selling Proposition” or USP, is one of the main ways a company can differentiate itself in any industry. To choose a great USP, you need to put yourself in the shoes of a specific customer. Identifying the needs, expectations, and problems of your target audience not only helps you to understand them better, but it also ensures that you’re creating a product or service that’s going to have a real impact on the marketplace.

Think about what problems your target customer suffers from in their day-to-day life, and how your product solves those issues for them.

Project 3 – Superstition

Superstition is a pejorative term for any belief or practice that is considered irrational[1] or supernatural: for example, if it arises from ignorance, a misunderstanding of science or causality, a positive belief in fate or magic, or fear of that which is unknown. It is commonly applied to beliefs and practices surrounding luck, prophecy, and certain spiritual beings, particularly the belief that future events can be foretold by specific (apparently) unrelated prior events.[2] The word superstition is often used to refer to a religion not practiced by the majority of a given society regardless of whether the prevailing religion contains alleged superstitions.[2]

The superstitious practice of placing a rusty nail in a lemon is believed to ward off the evil eye and evil in general, as detailed in the folklore text Popular Beliefs and Superstitions from Utah.[3]

Due to the pejorative implications of the term, items referred to in common parlance as superstition are commonly referred to as folk belief in folkloristics.[4]

Etymology of Superstition

The word “superstition” comes from the Latin super-stare, usually translated as “to stand over,” but there is some disagreement over how to properly interpret its intended meaning. Some argue that it originally connoted “standing over” something in amazement, but it has also been suggested that it meant “surviving” or “persisting,” as in the persistence of irrational beliefs. Still, others say it meant something like overzealousness or extremism in one’s religious beliefs or practices.

Several Roman authors, including Livy, Ovid, and Cicero, used the term in the latter sense, distinguishing it from religio, meaning a proper or reasonable religious belief. A similar distinction has been employed in modern times by writers such as Raymond Lamont Brown, who wrote, 

“Superstition is a belief, or system of beliefs, by which almost religious veneration is attached to things mostly secular; a parody of religious faith in which there is belief in an occult or magic connection.”

Project 3 – Learning about Portland

I’ve began researching the small isle of portland just south of waymoth.


Here I’m going to gather what I’ve found.


Portland is not really an island but is reached over a narrow causeway from Chesil Beach. It is a huge block of limestone, measuring 4.5 miles by 1.75 miles and rising to a height of 400 feet above sea level in the north. The famous Portland Stone quarried here has been used for many well-known buildings. These include both our own St Paul’s Cathedral and the United Nations Building in New York. Many of the quarries here are owned by the crown as Portland is a Royal Manor.

The stone was quarried centuries ago. 

Project 1 – pt 16 – Moving forward

Moving past the board Game.

I’ve devided that the board game isn’t working.


  • The idea is too complex.
  • The more the game is developed the more it moves away from the aim of the brief.
  • I can not design in a way that reflects my practice as a designer.
  • The process of adding rules is too complicated.
  • It would be too difficult to make the game playable.

The design is there but there’s not much room for improvment.

So what’s next?


I’m going to go back to my research and try and find a way I can create a visual response that works with the brief.

I’ve now spent a lot of time thinking abut the brief. I think I need to step back an get a better prospective 

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